Mobile Devices have proliferated beyond our wildest imagination over the last 5-10 years. The number of mobile devices on our planet has now exceeded 3 billion and this growth in the number of devices shows no signs of slowing down at all. Thanks to excellent advances in Internet Technology, almost all these devices are now connected to the internet. This means that the percentage of people browsing the internet from a mobile device will far exceed the percentage of people browsing from a laptop or a desktop computer.
However, most web designing is done on laptops and desktop computers. This means that webmasters do everything to make their site look good and work well on laptops and desktop computers, but often completely forget about mobile devices. Since mobile users make up such a large portion of internet users, Google gives huge weight to websites that are properly optimized for mobile use in their Search rankings. Let us now take a look at 3 crucial mistakes to avoid during your Mobile SEO efforts – monitor your ranking with this perfect service.
Non-Responsive Design:
Mobile devices have very small screens in comparison with the size of screens present in laptops and desktop computers. This means that the amount of information that can be shown at any single point is very limited. This means that when you design your website, it should be able to sense the size of the viewer’s screen and then display content accordingly. This type of a website design is called a responsive design and is a must for all modern websites. A non-responsive website is sure to get penalized by Google and will never rank well for any search queries.
Mobile Site Speed:
Mobile phones often have limited bandwidth internet connections. This means that if you design your website with a lot of images and videos to look good on a laptop screen, it can cause the site to be extremely slow when viewed from a mobile device. Hence, it is important to restrict the use of these types of heavy content on your website.
Advanced Content such as Flash:
Plug-ins such as Adobe Flash used to rule the internet back in the day. However, those were the days when mobile devices did not have the capability to access the internet. Now, plug-ins such as flash are automatically blocked because they tend to cause mobile devices to slow down. This means that your website should not contain any type of content that uses plug-ins such as Flash. These will cause your website to drop in the Search Rankings.